What are the benefits of repurposing content?

• Boost audience reach and engagement
• Turn low-performing content into high-performing in a new format
• Serve the marketing funnel

From the Brafton article “Do you have a content repurposing workflow? Well you better” by Dominic Tortorice:

There’s nearly endless ways to repurpose content, ranging from simply rerunning past well-performing blog posts to Frankensteining a masterpiece out of some content assets that didn’t go over as well but still have use.